It was the final straw, an email from someone in the print industry had: “please consider the environment before printing this email” in the footer! One of the things we are obsessed with is print industry statistics. In reality, the print industry is extremely environmentally conscious but is really terrible at promoting this fact, or itself for that matter.
So we asked ourselves how we can help the print industry dispel all the myths and promote itself at once? The answer we came up with is: www.PrintIsBig.com - a collection of facts and statistics about the printing industry. The campaign is also a resource to help companies involved in the industry promote themselves with downloadable graphics.