Posts tagged evolve

Rampant innovation and demanding customers are rapidly changing commerce norms, Printers take heed. This week’s pervasive news vividly illustrates one company’s ballsy approach to remain relevant in these rough waters.

Do you recall the innovative company who’s disruptive approach to the movie rental business once dethroned the biggest players in the space?  Yes, Netflix’s seemingly misguided business pivot contains a valuable lesson for print providers.

Realizing the impending obsolescence of their DVD by mail business, Netflix has effectively amputated and rebranded their flagship DVD service and former competitive advantage.  This audacious strategy has both pros and cons, and this brief post cannot possibly attempt to fairly evaluate their approach.  Right or wrong, CEO Hastings and Netflix have made a commitment to ensure the future of Netflix as a streaming company, and they have appropriately organized the business in such a way.  So what’s the lesson for printers here?

The reality is that internet technologies have changed the way people consume things.   24/7 access from anywhere in the world is now demanded and expected by customers.  They want to stream media from the cloud, they want to manage bills, place orders, run software, and even find dates from the cloud.  There is no question that this disruptive model will become the norm.  Netflix is preparing, are you?

The majority of print providers have reacted by expanding into a variety of marketing capabilities to complement their products, effectively positioning themselves as more than just printers.  For some this is a viable strategy that may increase revenues, but it doesn’t address the actual disruptions taking place.  People want things available online for convenience, self service, and affordability.

Keen is the first cloud based SaaS product to effectively transition print businesses online with a unique platform that engages customers in a personal way.  All the efficiencies and automation of a first class cloud based ecommerce software, and all the tools to manage your customer relationships with the personal touch they love.  Keen is preparing your print business for the future.

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